Cookie Policy

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to re-enter information each time you visit. Cookies are widely used to make websites work efficiently and to provide information to site owners.

Under the Privacy and Electronic Communications Regulations (PECR), we must ask for your consent before setting any cookies that are not strictly necessary for the website to function.

We group our cookies into three categories:

• Strictly necessary cookies — needed for the website to work, such as keeping you signed in to a portal. These are always on and cannot be turned off.
• Analytics cookies — help us understand how visitors use our website so we can improve it. These are only set if you accept them.
• Marketing & advertising cookies — used to measure the effectiveness of our adverts and show you relevant advertising. These are only set if you accept them.

These cookies are essential for the website to function. They are set automatically and cannot be turned off.

• Authentication / session cookies — keep you signed in to our worker, client, care home, and admin portals. Without these, secure areas would not work.
• Security cookies — help protect the website and your account from misuse.
• Cookie consent record — stores your cookie preferences so we don't ask you again on every visit. This is kept for up to 12 months.

We use analytics to understand how the website is used — for example, which pages are most popular, how visitors found us, and whether the site is working correctly. This information is aggregated and does not identify individuals. Analytics cookies are only loaded if you accept them.

• Google Analytics (GA4) — collects anonymous usage data such as page views, session duration, and approximate location (region level). Typical cookies include _ga (2 years) and _ga_<property-id> (2 years).

If you reject analytics cookies, no analytics data is collected about your visit.

We use Google Ads to promote our services and measure which adverts lead to an enquiry. Marketing cookies help us understand the effectiveness of our advertising and show you relevant adverts. They are only loaded if you accept them.

• Google Ads conversion tracking — measures when an action (such as submitting an enquiry) follows a click on one of our adverts. Typical cookies include _gcl_au (up to 90 days) and Google Ads advertising cookies.
• Remarketing — may be used to show you relevant 24/7 Care 4U adverts on other websites, subject to your consent.

If you reject marketing cookies, we will not track your activity for advertising purposes.

When you first visit our website, a banner asks you to accept, reject, or manage your cookie preferences. Your choice is stored for up to 12 months, after which you'll be asked again.

You can change your preferences at any time by clicking "Cookie preferences" in the footer of any page. This reopens the preferences panel so you can update your choices.

You can also control or delete cookies through your browser settings. Each browser is different, so visit the help section of your browser to learn how to manage cookies. Disabling all cookies may affect how the website works — for example, you may not be able to stay signed in to a portal.

We may update this Cookie Policy as we introduce new services or change the cookies we use. The "last updated" date at the top of this page will always show the most recent version. If we add new non-essential cookies, we will ask for your consent again.

If you have any questions about our use of cookies, please contact us at info@24-7care4u.co.uk or on 0118 411 5954.

This policy is provided as a compliant template and should be reviewed by a solicitor before publication.